Headquartered in San Francisco, CA, Asana is a leading platform that assists teams in orchestrating their work, from small projects to strategic initiatives. With over 131,000 paying customers and a global presence across 190 countries, Asana is trusted by renowned companies like Amazon, Japan Airlines, Sky, and Affirm for managing diverse tasks, from company objectives to digital transformation and product launches. Co-founded by Dustin Moskovitz and Justin Rosenstein, Asana originated from their experience leading engineering teams at Facebook, where the need for a tool to streamline work coordination inspired the creation of the platform. The company's name, derived from Sanskrit, reflects its mission to bring ease, focus, and flow to teams and their work, emphasizing the importance of eliminating distracting "work about work" and allowing teams to concentrate on meaningful ideas.